By following these steps you will see that most closely guarded secret-- the search algorithm. Remember the movie "The Matrix?" The Matrix is there, you just can't see it. So is the search algorithm.

It's easy to pay a Search Engine Optimizer to give your pages some ranking power. Unfortunately, given the inherent time factor involved in climbing the ranks, your money may be long gone before you know if you've spent your money well.

THERE IS NO MAGIC PILL

Forget any advertisement you see for instant number one search results or automated this or that. Most are scams, and the ones that aren't might get you positioned, but it will be very short lived.

Search engine optimization is an ongoing process. Achieving and maintaining a high rank, especially on highly competitive keywords, requires constant maintenance. If you do find a legitimate SEO firm, it is well worth the money to pay their monthly maintenance fee and let them continue to help you after the initial project. At least for 6 months or a year as you establish yourself.

In this article we'll look at some of the intricate and complex tasks of optimizing a page for long term ranking power. You will learn how to read between the code and the content to find what is necessary to bring you to the top. Being number one is easy to say, but is quickly overwhelming when you stare at tens of thousands of pages you want to out rank. So how do you begin?

The starting line on the road to that first page SERP (search engine results page) ranking is not as blurry as you might think. In fact, you can uncover the starting line, the route, and all the scenery along the way to the finish line without knowing the search engine algorithm.

STEP 1- YOUR KEYWORDS ARE THE CROWNING ACHIEVEMENT OF GRUELLING DAYS OF WORK

If you have investments in the stock market you know how much research and thought goes into choosing those securities. Now take that same effort and multiply it by three. That's how much planning and revision your keywords should take.

A simple, broad key phrase like "shoes" could hypothetically bring you up in a countless stream of different searches. Women's shoes, baby shoes, sneakers, high heels, etc. If somehow you manage to settle into a good ranking (which would be difficult) you would have more traffic on your site than you could handle. But traffic is worthless is it doesn't get to it's destination. Chances are, you weren't that destination.

Your keywords must be focused and precise, specific to what you are selling. Using a key phrase like "Gucci mens black leather loafer" will bring a targeted lead to your site. You may not reach as many people as the more generalized keyword, but the people that do come to you have a much deeper interest in the specific product you are selling.

Therefore you have much greater chance of converting that targeted lead to a sale. Your keywords are your magic beans, your winning lotto numbers, your energizer bunnies, your sales force, whatever you want to call them. They must be perfect.

STEP 2- WANT TO BE NUMBER ONE? LOOK AT WHO ALREADY IS

Competition Analysis- no SEO book can give you this information.

Now take your keyword list and type them into a search engine. Who comes up in the first ten results? That company that is number one is because they have most closely matched what the search engine algorithm says should be number one. You can learn a great deal from them.

A. INTERNAL FACTORS

Take that number one page, and the other top 9 pages and study them, look at the code, break them down. You are looking at the first half of what is needed to rank in the top 10 pages for your key phrases on that particular search engine. The list of what to look for is enormous.

Studying the Internal Factors on a page is taking it apart to see how it's put together. Not how it works, but statistical research into the precise construct and layout of keywords and phrases in relation to each other within the page.

Start with these areas:

URL address, Page Title, Meta description, Meta Keywords, First sentence on the page, Body copy, Bold or Emphasized Phrases, H1 or other tags, Alt Tags, Navigation system

In each of those sections, look at:

Keyword densities- the number of times your phrase and each word in your phrase appears compared to the text around it

Where and in how many times the same phrase and words appear in different sections

The word and character position of each phrase in each

The total number of characters

The total number of words

The quality and thought of the content

Beginning with these comparisons should keep you quite busy for a while. A spreadsheet is quite useful. Some commercial products are also available that can make this daunting task much more feasible. Keep looking for other patterns and differences. You want to duplicate them in your own page. NOT copy and steal. You want to mimic the patterns that are bringing that page to the position it is. Then move onto to examining the external factors of these pages.

B. EXTERNAL FACTORS

External factors of a web page deal with the links to, from and within a web page, both inside the same site, and out into the web. This analysis usually takes more time because it involves more dissection of pages beyond the one you're trying to optimize.

In this analysis as with Internal Factors, you want to compare and contrast your page versus the top 10 competitors, find similarities and differences. Here is a list of criteria to get you started.

Number of internal (to the same site) on that page

Number of external links

Number of links pointing TO that page* (see below for details)

The link/anchor text- which keywords are used and where

Google Page Rank value of incoming links

Alexa Rank of incoming links

*To get a listing of the links that point to a site, type the following into Google, MSN and Yahoo searches: "link:www.domainname.com". Google tends to only show a small portion of the links back, but MSN and Yahoo will give you much more pertinent data.

Now you want to compare the content on each of these pages to the one they point to. Is it of similar theme, in what context does the link back appear and where. Subject of much debate, the consensus is that Google Page Rank does not mean what it used to. However, if it is in some fashion a measure of how significant or "important" a site is, it is worth looking more closely at the sites that link back that are of high page rank.

EVEN A SURGEON USES TOOLS

Now, this is definitely a ton of work to do all by hand. There are software programs that can help do some of the digging and mathematical computations for you, figuring out densities and organizing information.

Tools like this are definitely ones a professional SEO will have in their arsenal. But remember, these are tools, not miracle workers. It takes a human being to evaluate and realize connections, similarities, draw conclusions and interpret the data. Then, you have to extrapolate this data.

Remember, you want to do one better than every site you just examined. To do that you have to draw some conclusions and make some educated guesses and link to even better sites.

FINAL THOUGHTS

You have access to the inner workings of every page that you want to beat. Learn from them and do one better. This process is not a one-time shot. It is ongoing. Check your key phrases every week. Do the same people still rank in the top ten?

Some have probably moved. Remember too that they're going to adapt to maintain their positions too. If you want the ranks, you have to spend the time, and not just once, or pay someone to do it for you.

Don't ever believe anyone who says they can guarantee any kind of results. And ask them how they will optimize your pages. If they explain to you something like the above, then you've probably got yourself someone experienced and honest. You money will be well spent and you'll quickly recover it.

Article Source: http://www.content.onlypunjab.com

About the author: Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to web design, do please browse for more information at our websites. www.infozabout.com
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mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Louis Isembe - Marketer

If you have a website and market a product or service, or just want to get more traffic to your content site, then you have one thing in mind- traffic. One of the best ways to get traffic to your site is by using blogs to post articles related to your topic. This method is so effective because the big search engines out there love blogs because of their fresh and new content. The most important part about blogging to generate traffic is in optimizing the content of the blogs, a process that is easy to master and can prove very beneficial to your website.

The big search engines absolutely love blogs, especially WordPress. This particular service allows you to setup as many free blog sites as you want, and Google loves it. The search engines index blogs quickly and often and, if you choose to take the extra step in keyword optimizing the content on your blog, then you are going to attract a lot of attention. Make sure you always include a carefully crafted backlink to drive people to your actual sales or content page and you will begin receiving traffic in no time.

Blogging has many aspects that make it an effective marketing tool. Because the popular blog suppliers are so highly ranked themselves in the search engine page rankings, everything they are associated with (linked to) gets spidered and indexed as well. Also, the search engines love all of the new and fresh content that is circulated on such sites, causing them to hang around and spider and index their (your) blogs more often. In addition to sustained traffic generation, if you select your tags and popular keywords carefully, you may also see sudden urges of traffic. All of this traffic can then be directed to your sales or content sites, delivering you the success you want.

Blogs are very popular and easy to maintain, as the website portion is already taken care of and all you have to do is add useful content. Products such as Microsoft Office 2007 also make it easy to update blogs, as you can choose new blog post, type it up and, by adding your login info, it can seamlessly integrate your new content into the blog. This is pretty powerful stuff, considering the value of such sites. With blogs you can add posts as often as you like. Obviously, the more you post, the better for the site, but you can find your own friendly medium and watch the site grow.

Another great way to get attention to your blog is to post comments on other, related blogs. By posting on other niche blogs, you can include a signature file that links to your blog or main site. Once you have that down, the best way to create traffic through blogs is to have multiple blogs on different niches. Each site can be optimized for a different keyword, all pertaining to your main site or product. You can use each blog to promote for that keyword only and then find a way to funnel all traffic to your main site and product pages. This is the power behind blog marketing and can be very effective in creating the success you desire.

Every single day, more and more people upload brand new websites to the Internet. I don't have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably more!)

The one thing that all of these new websites need in order to make their existence worthwhile is traffic, which leads me to one of the most common questions I am asked and the subject of this newsletter:

'How can you generate traffic to a brand new website?'

Of course, there are a number of different answers to this question and what I would do myself is probably very different to what a completely new Internet entrepreneur would do. The reason I say this is that the first thing I do when launching a new site is make use of my existing website traffic by advertising the new site on my other established sites. In addition, I have the luxury of a large mailing list which I can use to drive traffic to the new site.

I appreciate that anyone starting out in online business won't have these options open to them (and in fairness, neither did I when I first started), so let's look at things from the beginning. Day one of your first website.....

It is a fact that the quickest and probably most effective way of bringing targeted traffic to your website is by paying for it. Now before you rush off and sink $50 into one of those '50,000 hits for $50' schemes, DON'T, this isn't what I mean. Those schemes are largely a complete waste of money. Even if you get the traffic that you are promised (as opposed to some software script visiting your site and pretending to be a visitor), it will not be targeted and therefore there is a very low chance that the traffic will generate sales. When I talk about buying traffic, I mean by using the pay- per-click services offered by most of the big search engines.

You probably already know the sort of thing I mean - for example, Google Adwords. Pretty much any search on Google will display a list of adverts down the right-hand side of the page and these are all paid adverts. Every time you click on one of them, the advertiser pays Google a fixed amount which could be anything from 5 cents upwards (depending upon how competitive the keyword is).

Pay-per-click allows you to be very selective about which keywords your advert is shown for and this allows you to target your advertising perfectly. Other big names in the pay-per-click market include Overture, Espotting and Findwhat.

Now, before you all start emailing me and saying that you already knew about PPC let me just say that I am well aware that people know about it. The problem (as I see it), is that people aren't using this type of service because of the fact that they don't want to spend any money on advertising. That's all well and good but the fact is that the Internet is getting more and more competitive each day and the chances of you building a successful website business from scratch without investing any money are tiny to say the least.

If you want to attract a decent level of traffic to a brand new website in a short period of time, it is almost a necessity that you use pay-per-click on one of the main search engines. If you don't, then the growth of your traffic levels will be painfully slow and inconsistent at best.

When I launched my very first websites I invested heavily in pay-per-click advertising. At one point, I was spending over $6000 a month on Google Adwords alone!!! Seriously I really was spending that much money. It was a constant battle to tweak the website sales copy and continue to test the advertisement text just to make sure that my sales were covering the advertising payments each month. At the time I was probably just about breaking even but buying traffic in this quantity meant that I was able to fine-tune my sales pages and start to build up a list of mailing list subscribers.

Once you have got to the stage where you know your sales pages are converting visitors into buyers, then you can start to gear up with other methods of getting traffic to your site - writing articles, linking strategies, viral methods (eBooks etc), using your eBay 'About Me' page, using your link as a signature when you post on forums etc. All of these methods will win you traffic (and in most cases it will be completely free) but it will take time for the traffic to build to a worthwhile level. If you rely solely on free traffic, you really will be building your business one hit at a time.

Of course, once the free methods of gaining traffic start to pay off, you can begin to wind down your paid methods, though you may not want to - after all, if you are earning more in sales than you are paying for your pay-per-click traffic, why stop it?

As your portfolio of websites grows, you will also be able to share the traffic around a bit by linking to your own sites and of course, if you are capturing your visitors email addresses, you will be building a mailing list of people interested in the products you are offering.

Like I say, I appreciate that the above may not be the ground-breaking secret that you were hoping for but as with so many things online, there really is no secret. Achieving success is simply about taking action and whilst you can succeed online by spending very little money, the chances are that you will succeed a lot quicker by making a bit of an investment. You don't have to be spending thousands of dollars a month as I was but any new business owner should be prepared to invest a few hundred dollars a month in order to get things off the ground....

Article Source: http://www.content.onlypunjab.com

mlm marketing|website promotion|advertising|seo|homebased business|work at home|SEO|Google|Brought to you by Louis Isembe

The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way. Sadly, most of this traffic is not qualified. Yes, your hit counter will move higher, however, if it’s not qualified, you may find you have unhappy visitors to your site. Unhappy visitors will not click on your ads or purchase your products.

Once you have optimized your site, consider submitting it to every search engine. If you want to get spidered quicker in Google, have a web page with a PR of 4 or higher point to your site. Your site will be spidered within a couple of days!

One myth I would like to bust is that PR is a measure of a web site. Its not. I receive countless emails offering a reciprocal link with their PR5 or PR6 site. Unless my link is appearing on the main page, or a page that has PR6, I am not getting a share of PR6. Most likely, my link will appear on a page that has a PR2!

Page rank is Google's ranking of that specific page's relevance. Just because the main page has a PR of 4, does not make every page on the site a PR4. Beware of sites who claim that they will exchange links with you and it’s to your benefit since they have a PR5 or PR6. Where is your link appearing? If it’s on a page that has a PR of 4 or 5 or 6, great!

Reciprocal linking, if done properly, will ensure that your keywords are at the top of the search engine. If you have a popular keyword, you all need to have more back links. Pick your link partners properly, and ensure that they are linking to your keyword.

For example: if your site is www.joesdinner.com, consider sending out requests to relevant higher ranking pages to start with, followed by lower ranking pages and ask web designers to link back in a manner so that your url is a hyperlink for your keyword, not your site url or site name.

Presuming their keyword is "best dining in newyork", having links pointing to your site with an anchor tag incorporating your keywords will improve your search engine rankings dramatically.

Once you have established a collection of sites pointing to your site using your keywords, you will start receiving reciprocal link exchanges from other sites. This is where you can start to be particular.

If you want to maintain an effective PR and attract better sites for linking, follow these tips:

a) Is it indexed?
While their site may be indexed, the page where they are placing your link, is it at least indexed by Google? If you type in allinurl:www.sitename.com/links/right_here.html and there are no results, consider declining their offer. If the page your link appears on has not been indexed, there is no benefit whatsoever to you. If your pages have PR, they may consider placing your link on another page. If the page your link appears on is indexed, but does not have PR, consider accepting their offer. While the page today may not have PR, it will in time.

b) How many neighbors?
The value of the page rank is shared with each of the links on that page. If you are splitting that PR with several other sites, your share of PR will be small, which doesnt help you. Reconsider accepting any link exchanges if your site is 1 of more than 30 - 40 sites that will appear on that page, unless its a very high PR. Further, if there are too many links on that page, Google may consider the page to be part of a link farm, which may end up penalizing your site.

c) Is it relevant?
Google is big on relevancy. Ensure your links pages are relevant. If you operate a site about golf, having links from cooking sites will not help you establish your page rank. It may cost you more than you get in return.

How to Find Good PR sites:

a) Do a search for them by typing in your keyword and start asking for reciprocal link exchanges. Take a look at their PR and go from there. Remember, its the number of sites that backline to you that matters, not strictly the PR of the page. I would rather have 50 pages that have a PR1 pointing to my site, than to have 5 sites that have a PR5. Of course, if you can get 50 pages that have a PR5 pointing to your site, you are laughing!

b) Take a look at your existing link partners and check out their links pages. Its clear the people appearing on those links pages are interested in reciprocating.

c) Purchase software that will help finds quality link partners.

It is important to attract higher PR sites when you are on a reciprocal link campaign. However, it’s not the most important thing when it comes to search engine rankings. Its the back links that point back at you that are key. The more of those, the better off you will be for your keyword.

Remember: every page starts off as a PR0. Just because it’s new doesn’t mean it won’t get a higher PR once Google gets around to assessing a score. If the page your site appears on is indexed, and its a relevant site of quality, consider exchanging links. You'll grow a large list of link partners in a short period of time, and increase your search engine rankings in the process.

Article Source: http://www.content.onlypunjab.com

Super-Affiliate's!

What are they?

Do you see this term often online and end up confused to what it means and the purpose they serve online?

It sounded really mysterious to me when I first came across the term which peeked my curiosity and led me to research the term further to find out exactly what the term meant and more importantly what there roll was in the Internet marketing world.

The information I discovered was Astonishing!

What I'm about to reveal to you in this article will blow your mind and hopefully take away the mystery and answer the questions you once had about what a 'Super-Affiliate' is and why they ARE your...

..."Ticket To Online Success!"

Let's first take away the mystery behind what a 'Super-Affiliate' is so that you'll have a clear picture inside your head of how they'll benefit your online business for years to come.

A 'Super-Affiliate' is simply either or both a High Traffic website and/or a eZine/Newsletter owner with a HUGE targeted opt-in mailing list that are able to sell more in a given day then you could in a month.

As you will learn, the internet is nothing more than a numbers game and the super-affiliate's are simply the ones who have already put in the time and have the highest numbers when it comes to 'Website Traffic' and targeted 'Opt-In' mailing lists.

Are you starting to see the BIG picture yet?

Now, let's move on and break this down a little with some rough numbers so you'll be able to have better idea of what to look for when it comes to locating an 'Super-Affiliate' via search engines and/or eZine/Newsletter directories.

Let's first start with the Search Engines.

When you're searching the web for super-affiliate's with high traffic website's this is the general guide line I use to gauge their importance.

But, in order for me to do a proper traffic analysis of their website I need to use a special webmaster toolbar offered through Alexa.com.

This toolbar is essential and a must have when it comes to locating super-affiliate's and the reason why is because it reveals the 'Traffic Ranking' for that particular website you are viewing making it easier for you to tell the difference between the super-affiliate's and the other website's that are just getting by.

Here's the link to where you can download your own free Alexa toolbar if you choose:

- http://download.alexa.com/

Now... for the numbers.

When I'm searching for an super-affiliate related to my Product, Service and/or any of the affiliate programs I am promoting via the search engines and I happen to come across a website that has a traffic ranking of 50,000 or lower using the Alexa toolbar to gauge the TR then these are the website's where the super-affiliate's reside and are the ones I will want to contact with a business proposition.

As a general rule using website analysis, the lower the TR, the BETTER.

Why?

Because it means that particular website is receiving Lots... and Lots of traffic which is just what you're looking for.

Now... that's the general idea behind locating super-affiliate's through website analysis and the search engines.

This next part I'm going to show you where to locate the super-affiliate's with HUGE targeted mailing lists.

This is where you stand to benefit the most and could in turn make a substantial amount of money within the next 24 hours of your business proposition if accepted by the list owner.

The best places to locate an 'Super-Affiliate' with a HUGE mailing list are through eZine/Newsletter directories. I've listed a few of the Top directories below to save you the hassle of having to search for them yourself.

- Ezine Universe
http://www.ezine-universe.com

- Ezine Hub
http://www.ezinehub.com

- Go-Ezines
http://www.go-ezines.com

- Netter Web
http://www.netterweb.com

- Ezine Search
http://www.ezinesearch.com

These directories databases are searchable and are full of thousands of ezine/newsletters with list sizes that range from 1000 subscribers to 250,000 subscribers and up.

It's pretty easy to figure out who the super-affiliate's are going to be here.

The Bigger the list size, the BETTER.

But... as a general rule I would have to say that any ezine/newsletter owner with a list size of 75,000 or more subscribers I would consider an 'Super-Affiliate'.

Remember, this is just a general guide line.

Don't discard the list owners with smaller lists. The more eZine/Newsletter owners you contact the greater your chances are of SUCCESS!

Now that you know what a super-affiliate is and how to find them Both on the Web and through ezine/newsletter directories your probably wondering how...

... "They're Your TICKET To Online Success!"

Well, it's actually quite simple.

If you own your own Product and/or offer a Service, and this will even work if your an affiliate to someone else's program, all you have to do is simply locate and approach related website and/or ezine/newsletter owners with a JV(Joint Venture) and/or business proposition offering them a reasonable share(percentage) of the profits if they were to accept your business proposal.

That's It!

And the best part about this approach is that you don't even have to spend a penny on advertising and the traffic you'll receive will be 'Laser Targeted' making your chances of SUCCESS that much Greater.

I really hope this article opened your eye's up and cleared up any unanswered questions you once had about what a 'Super-Affiliate' was, what there roll is in the Internet marketing world and more importantly... How you can locate them via the Web.

Article Source: http://www.content.onlypunjab.com

For More Free Resources visit www.greatpromotionsite.com

Website construction is a very important job that demands understanding of the human psychology and knowledge about the needs and demands of the target audience of the website that s/he is designing. The designer, in charge of website construction must have a clear idea about the various requirements of a website like search engine optimization, directories, and various links that are relevant to the contents of the website. S/he must know all the elements that are relevant for driving the visitors to the concerned website. If you are handling a website construction, make sure that the bounce rate of the website is low. The number of visitors bouncing to another website leaving yours determines bounce rate.

There are certain sure tips for attracting the viewers to the concerned site. If the site is accurate enough, then the viewers may even bookmark the site for further visits. Let us discuss some of the most relevant tips for attracting the visitors to your site.

• Make the pages interesting to the readers and mark the pages as interesting and important. Make the contents of the website relevant and urgent so that the attraction of the readers is drawn towards your website. Teach the visitors about the concerned topics that your website deals with.
• Try keeping new inputs on a regular basis. Update your website on a daily basis if possible. Fill up the missing places with new articles and blogs. Add more number of articles of immense interest to the general visitors and keep the website page fresh and lively. Visitors are often bored with the same articles on the web pages and thus bounce to different websites, which is utterly undesirable for the visitors.

There are various ways to keep the websites interesting like daily addition of blogs to the website. Remember that the blogs are a great way to add user generated content. This in turn helps the formation of new communities for interpersonal communication between the visitors themselves so that you are successful in building up a dedicated group of visitors for your site.

For a good website construction, try to keep the navigation tabs simple and easy to click on. Provide the required elements for the website construction like the site map, various product pictures, product descriptions and benefits etc. One of the basic techniques for increasing the interest of the visitors to the website is by involving the visitors to the various programs and topics of discussions. The website construction expert can do this by asking the visitors for relevant feedback about the products featured in the website and by encouraging the visitors for reviews about the website and the various products featured in it.

The most important aspect of the website construction is the creation of the visitor trust. It is very important for keeping a sustainable visitor population to your website. In addition to keeping the web pages light and easily understandable, the website should also make sure that the website should be neat and tidy with separate sales content and separate informational content.

Do a relevant study of the target reader’s needs and put the stuffs that the readers find appealing. This is the secret behind a good website construction. Hope you find these working for you as well.

Article Source: http://www.content.onlypunjab.com

John Mahoney is a freelance author who writes about various technology related subjects including Website Construction . For more information about John visit his website: www.techstore.ie

Search engine optimization is the process of getting your site to rank as high as possible for the keyword phrases most relevant to your business. Let me explain briefly the best way for your blog or website gain more ranks in every search engine there is. This will help us understand more about search engine optimization or much known as SEO for all.

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, I have highlighted the five-step process and described the activities involved in each of these steps.

1. Base Line Reporting: The first step in any effective SEO campaign is understanding what the current site's starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign's success. We would use a program like WebPosition to analyze the site's starting position. In addition, access to site traffic information is very important. We will analyze the current site traffic information that might be available to attempt to discover which search engines and what keyword phrases are being used.

2. Keyword Research: We propose to meet with you and identify a group of 10-12 keyword phrases that will be used in this search engine optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.

3. Page Optimization and Content Development: Page optimization and content development are critical to search engine success. Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways. First, a site loaded with high-quality content of interest to site users will give them a reason to stay and a reason to come back. After all, the reason they came to your site was to find information. Second, you will receive the added benefit of serving up exactly what the search engines want - content. Search engines will have more information to store about your business and products; that information will translate directly into the ranking they give your site for related keyword phrases.

4. Submission: The submission process involves manually submitting your site to a few select web sites (Yahoo and Google, for example) and also placing a link to the site on other sites that the search engines like Google visit regularly. When the search engine visits these other sites, it would grab your site link in the process. A higher value is placed on that link than on a manual submission done by the site owner.

5. Follow Up Reporting and Analysis: The same reporting done in the first step is done again at 1 month, 3 months and 4 months intervals, post-optimization. Rankings and site traffic can then be compared to pre-optimization levels, giving measurable results to the SEO campaign.

Article Source: http://www.content.onlypunjab.com

We specialize in proven ethical optimization methods generating our business purely from search engine results. We offer forward thinking fresh ideas tailored to your specific needs. Website Promotion | Website Development.

How would you like to make $4 for EVERY visitor who hits your site? How about $8? Would you be interested?

This kind of money sounds insane doesn’t it, especially when you consider that most websites are lucky if they can make a $1 out of a visitor. And the chances are that you would label me a liar and a scam artist for even making such an outrageous claim.

Well those figures come from my own marketing

“How did I do it?” you ask.

The answer is very simple. I used good old fashioned direct mail, and more specifically I sent out postcards to lists of buyers, people who have previously bought a product similar to what I was offering. Direct mail golden rule #1… Never, ever rent names of enquirers. That’s suicide, because they are unqualified and generally tyre-kickers.

So as the cost of pay per click marketing goes up, and joint ventures become harder and harder to get, and the free traffic generating methods start dying, and all those gateway page generation software tools keep getting your site banned from the search engines. With banner impressions sending you trickle traffic, and more and more emails never arrive because of the spam filters, it’s time to look at direct mail.

And yes of course it’s going to cost you money to send a mail shot. But if you’ve tweaked and tested your website to convert the maximum amount of visitors, if you have setup up your automated backend sales process. Believe me; direct mail is one of the best ways of driving laser targeted visitors to your site, people who already have a proven track record of BUYING products similar to what you offer. Yes I’ve repeated myself, but I want you to “get” that little piece of advice.

So as your email open rates dwindle to dust, and you find it harder and harder to generate quality website traffic. Remember the lowly postcard, because it’s what the big guys are using to make obscene amounts of cash from their websites.

Article Source: http://www.content.onlypunjab.com

For More Free Resources visit www.greatpromotionsite.com 

You set up a retail business, you advertise in your local newspaper, you get customers coming into your store, and you receive payment at the cash register. Create an online store, and...How do you get customers? How do you receive payment? The concept is the same, but the steps are different.

Step 1: Create your website

If you don’t have web design skills, you can hire a qualified web designer to create a website for you, or you can use an online site builder. Think of it as hiring an architect and an interior decorator compared to setting up shop in an existing store.

Using a web designer

With the services of a web designer, you can have a unique website template and website customized to your specific needs. A web development team can also add features such as Flash headers or any programming needed for your site. If your company image is critical, a custom-designed site that conveys the right professional image is a must.

Using an online site builder

An online site builder is the budget way to go. With site builder programs such as Site Studio, your website can be online within minutes. A step-by-step menu allows you to choose a layout and colors, and then add a site description, a logo, and content. Your template may not be unique, but your content will.

Step 2: Set up an e-commerce store

Your customers will browse at your website, select some items, and then pay for them. When you set up an e-commerce shopping cart, you’re providing a way for your customers to bring their purchases to the cash register. The program you choose will allow you to enter your products in the database and allow shoppers to choose products when they click on “Add to cart” or something similar.

Two well-known shopping carts, osCommerce and Miva Merchant, both allow you to do these tasks:

Add, edit, and delete product categories and other information

Set tax rates and charge tax

Receive payment via numerous online and offline payment processing methods

Bill customers

And much more

osCommerce

osCommerce is an open source program. Store owners can set up their online stores using osCommerce with no costs involved. For small stores, it has all the features you need for an online store. Drawbacks of osCommerce are that customization is not easy, and online stores using osCommerce tend to look similar.

Miva Merchant

While Miva Merchant carries a price tag of $995; some web hosts offer Miva Merchant licenses with their hosting plans. If you choose Miva as your shopping cart, be sure to host your site with a host that provides Miva support. Its learning curve is steep, and it requires the support of people who know how to work with it.

With the price and the steep learning curve, you get more features, and you can customize the program more. Add-in modules can be bought that perform a number of tasks. In addition, a strong support community is available in the Miva user group forums.

Step 3: Get a merchant account and payment gateway

When customers arrive at the checkout counter; you need a way for their payments to be transferred from their credit card accounts to your bank account. The method you choose may depend on your sales volume.

For high-volume sales, an e-commerce merchant account plus a payment gateway will meet your needs. A merchant account provider authorizes the transfer of payments to your account, and a payment gateway transfers the information from your customers’ financial institutions to yours.

Most merchant accounts have setup fees, transaction fees, monthly fees, and statement fees. The transaction fees are less than what you’d pay using a third party credit card processor such as PayPal. With all the fees, however, the overall cost is typically lower only if your monthly sales volume is over about a thousand dollars.

For medium and low volume sales, Pay Quake and PayPal are viable options.

Pay Quake

Pay Quake offers three merchant account types to choose from. Although they all require payment gateways, the two smaller plans have no monthly minimums. You can upgrade to a higher or lower plan if your needs change.

PayPal

PayPal has become a household name. Customers can send payment through PayPal via credit card or via money that they transfer into their PayPal account. While the fees per transaction are higher than with merchant accounts, there is no setup or monthly fees, and you don’t need a payment gateway. You pay only when you have financial transactions.

Fore more details about these options see WebSite Source Hosting Solutions: E-Commerce.

Step 4: Create a secure payment environment

A Secure Sockets Layer (SSL) certificate enables you to receive credit card information securely from your customers. When a payment page is using SSL data to encrypt data, a small image of a lock appears at the bottom right of the screen.

Some web hosts offer SSL certificates as part of their hosting packages. If your web host package doesn’t include SSL certificates, you can purchase one separately.

With PayPal, no SSL certificate is required.

Step 5: Generate traffic

Your products are on display in your newly designed store, your shopping cart is set up and ready to use, and you have everything in place to be able to receive payments securely. Now all you need are customers.

This is where marketing comes in.

Submit your site to search engines.

Advertise your site.

Keep your company name in front of your customers with a regular email newsletter.

Add more content to your website to keep it fresh.

Monitor your website traffic to see where it’s coming from and how you can increase traffic for key content areas.

Article Source: http://www.content.onlypunjab.com

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